Breaking All The Rules: The Inside Story of the New Race to Space traces the origins of the fast moving ‘Newspace’ industry back to the end of the first Space Race in the 1960’s between the US and the Soviet Union and profiles the unique people and unlikely events that formed this exciting new trillion dollar industry. Morgan Stanley recently predicted that Space Commerce will become the ‘next internet’ with total revenues exceeding 2 trillion dollars by 2040 making space the new internet poised for commercial exploitation and innovation. This new space race will transform the terrestrial economy and change the way the world conducts business for decades to come in much the same way the internet has changed our daily lives. This once government dominated industry is being rapidly transformed by modern technology, financial forces and a cadre of fascinating individuals with a determined vision to make humanity a spacefaring species. Breaking All The Rules tells the story of how today’s NewSpace companies and its leaders have revolutionized space commerce and paving the path to humanity’s first space colonies.
Breaking All The Rules is told through the eyes and life of Author Jim Cantrell who had a front row seat to the new space race and remains an active participant in it. Jim was a first-hand witness to the last days of the Soviet space program, the dissolution of the Soviet Union, and the post-cold-war pilfering of its space assets. His story begins with the original Planetary Society ‘citizen space efforts’, includes helping Elon Musk launch SpaceX, and then later co-founding numerous other NewSpace companies. Many authors have written about these early days1 2 of this new space race but to date this story has remained untold by insiders. Breaking All The Rules targets a cross over audience and tells this story for the first time in a first person narrative including the many amusing and anecdotes as only an insider can do. Using his life as a narrative for the larger story, Jim traces the roots of the early ‘citizen space’ efforts acting outside of NASA and other governmental space agencies to the modern combination of high net worth personalities and entrepreneurs fueled by massive venture capital funds. This fast moving industry has an equally fast moving story behind it. Jim’s personal story is a natural vehicle to tell this story and combines with his 30 years of perspective to offer a vision of humanity’s future in space.
Two Hours Until Dawn explores the exciting world of auto racing and what entrepreneurs can learn from it. The author, Jim Cantrell, is both an avid racer and an entrepreneur. His racing career spans over 40 years driving sports cars in road races and fast paced quarter-mile sprints. Many of his road racing experiences involve 24 hour long endurance races were teamwork, strategy and the machine become major factors in the overall winning formula. Alongside his 35 year long career as an entrepreneur and engineer in both space and automotive fields, Jim has experienced the constant challenges to becoming a successful entrepreneur and has derived both inspiration and valuable insight from racing experiences where many of the same lessons apply. Two hours until dawn is a fast-moving light read that covers real world racing scenes from Jim’s career, and how difficulties and challenges were dealt with and how this informs being an entrepreneur. Each chapter begins with a fascinating and sometimes intense race scene as experienced by the author and then suggests in powerful lessons that entrepreneurs can benefit from when faced with many of the same issues and starting and running a business. The parallels are amazing between racing in business and the reader will find tremendous inspiration in facing difficult situations, challenges, and heartbreaks of entrepreneurship. Much the same as racers face on the race track, entrepreneurs often must make split second decisions based on scarce data and simple intuition. Both are dangerous endeavors in different ways, but many of the same lessons apply across both.